DELIVERY ACROSS
MULTIPLE SECTORS.
Interfaces, platforms, campaigns, and stages — spanning CPG, pharma, broadcast, finance, and theatre.
WAVEFORM KARAOKE
A patent-pending real-time vocal scoring platform I invented, designed, and built. The singer's waveform is compared live against the original artist's isolated vocal — when the waveforms align the score climbs, and Bitcoin Lightning micropayments flow to the performer's wallet. Next.js, Tone.js, Bitcoin Lightning.
DIVERSE WORK / DIVERSE THINKING.
MUSTANG — WIN THE CAR
"Adventures from the Backseat" — a national sweepstakes to win a new Mustang, launching the Mustang fragrance for men. Contest entry, public voting, e-cards, and email campaigns; the final vote count ran through my code.
CUSTOM BLEND LIP GLOSS
An interface for inventing your own lip gloss. Base color, finish, flavor — every choice rendered live as shoppers built a bespoke blend from scratch for Prescriptives' custom beauty program. Interface design and engineering, end to end.
PURE COLOR — GLOBAL LAUNCH
Launch platform for Estée Lauder's Pure Color line — gloss, eye shadow, nails — versioned through eight production releases and localized for the US, Australia, and Hong Kong markets.
P&G CHEMICALS — FULL-SITE UX REDESIGN
A prototype-first redesign: a working Axure prototype secured stakeholder buy-in before a single deck of wireframes existed, then hi-fi annotated wires in OmniGraffle carried the design through development handoff. Sourced and managed all front-end design resources.
ACTEMRA — THE FIRST RESPONSIVE BUILD
Patients & Purpose's first responsive site — and I led them through it. Built on Sass, Compass, and Jade as an application framework serving multiple sites and indications, it became the agency's enterprise case study for responsive done right. I presented the process at the NY Sass & Compass Meetup.